If you’ve been following along on my Facebook page, you’ll know that I recently lost a long-term client. After five years and nearly 500 emails, just like that, the folder was deleted, and the chapter was closed.
That’s the nature of this business, and honestly, I’ve made my peace with it. Clients come and go for all kinds of reasons. Budgets shift. Life happens. Priorities change. Some stop blogging altogether. Some part ways because it’s simply not the right fit. And some you lose in ways you never expected, in ways that stay with you long after the work is done.
But here’s the thing nobody really talks about when it comes to ghostwriting: the ebbs never last.
This week, I landed a new client. Well, close to it. We’re signing the contract this week. She needs a certain number of posts per month that more than make up for the ones I lost with my previous client. And just like that, the roster is full again.
That’s how it works. It ebbs, and then it flows.
The Part I Never Expected
When I started ghostwriting for food bloggers, I knew I was signing up to write. I knew I’d be working behind the scenes, invisible to readers, quietly making an impact from my home office while my clients took the credit. That part I understood completely, and honestly, it’s the part I love most.
What I didn’t expect were the connections.
My clients and I are not friends in the traditional sense. We never meet in person. We rarely, if ever, speak on the phone. Our entire relationship exists through email, shared documents, and the occasional voice note. And yet, over the years, something happens. You learn little things about each other. You develop a mutual respect for each other’s work and family lives. You start to understand each other’s rhythm, each other’s voice, each other’s goals. And before you know it, you’ve built something that goes far beyond client and service provider.
It’s a really special thing to be a part of.
The Ones Who Stay With You
A few years back, I wrote for a lovely, lovely woman for about two years. We had a wonderful working relationship. She was warm, professional, and passionate about her blog. And then one day, I couldn’t get a hold of her. I reached out a few times and heard nothing back, which was completely out of character. I immediately sensed something was wrong.
It wasn’t until her brother called to let me know what had happened that my fear was confirmed. She had passed away from Covid.
I still visit her website every now and again.
I share that not to be heavy, but because it’s real. This work is real. These relationships are real. And the impact we make on each other’s lives, even from behind a screen, even without ever meeting face to face, is real.
Why I Feel So Lucky
I am not a salesperson. I am not an extrovert. I do not thrive in crowds, at networking events, or in situations that require me to pitch myself to a room full of strangers. That has always been, and will always be, deeply outside of my comfort zone.
And yet somehow, I have built a full-time income doing work I genuinely love for women I genuinely admire, almost entirely through word of mouth.
I feel so lucky to be in this circle of incredible women who allow me into their businesses and onto their teams for however long that may be. Women who are building something from the ground up. Women who are scaling. Women who are juggling families and businesses and everything in between. It is an honour to help them grow their blogs and their businesses and an honour to share in their lives and make an impact together.
What Comes Next
This week, I am adding someone new to my client roster, and I couldn’t be more excited. You never know where things will go. Whether it will be the right fit. Whether it’s temporary or long-term. Whether this will be a chapter of two months or five years.
But what I do know is that there are bloggers out there who are always looking for real writers. Writers who show up consistently, who understand their voice, who care about their business as much as they do. And it is always, always so special to be one of them.
Ready to Create Your Own Invisible Income?
If you’ve ever thought about building a writing business of your own, one that works quietly in the background, fits around your family, and doesn’t require you to sell, pitch, or perform, I want you to know that it is possible. I built mine entirely through word of mouth, one client at a time, from my home.
And now I’m sharing exactly how I did it.
I have a growing collection of PDF guides that will lead you through my step-by-step approach to landing your first paid ghostwriting client, with no social media following, no formal credentials, and no cold pitching required. Just real writing, for real bloggers, on your own terms.
How to Set Up Your Ghostwriting Business From Scratch
This business has given me more than I ever expected. I have a feeling it could do the same for you.
