Considering Hiring a Ghostwriter? Here’s What You Need to Know

Knowing when it’s time to ask for help, and benefiting from other people’s expertise is the key to running a successful business.

Entrepreneurs, freelancers, and small business owners know there is something to be said about working smarter, not harder. When you’ve figured out how to do that, opportunities present themselves and you finally have the time to take them.

What is a Food Blog Ghostwriter?

A ghostwriter is a freelance writer who you can hire to write your blog posts for you without taking any credit. They will write in your voice, represent you and your brand, and connect with your audience in a way that is reader-friendly, approachable, and search engine optimized.

What are the Benefits of Hiring a Ghostwriter?

1. It Will Save You Time

You’ll get to spend more time in your zone of genius, doing what you love instead of going through the motions of writing a post just to get it done.

There’s nothing worse than tackling work you don’t enjoy while putting other things on the back burner.

2. Provide Opportunities to Explore New Business Ventures

If you often have new ideas floating around in your head, hiring a ghostwriter will allow for more time to branch out into new areas and see other parts of your business grow.

3. Will Allow You to Stay Organized and Consistent

Done-for-you blog posts that rank are given to you on a consistent schedule that you can rely on. Having a working relationship with your ghostwriter that is built on trust and professionalism is priceless.

4. No one will ever know it’s not you!

Qualified ghostwriters can match your voice and write in a way that captures your audience and maintains a connection to your readers through brilliant content.

What To Expect from Your Ghostwriter

• Your writer should adhere to any set schedule for returning posts on or before their due date.
• Confidentiality, professionalism, and courtesy.
• High-quality writing in your voice.
• A well-researched, well-written, SEO, reader-friendly post.
• A thoroughly proofread and edited first draft. Any additional edits or re-writes to be completed in a timely manner.

What Will Your Ghostwrite Expect From You?

• A signed contract and an established method of communication. Could be by email, or through a workflow platform like Asana.
• Adhere to any set schedule for assigning posts or drafts.
• Relay to your writer how you want your post returned to you. In a word document, through a shared Google Doc, or you might give your writer partial access to the back end of your website.
• You will need to give them a recipe card, any keywords or links to be added, a photo of the finished recipe, and any other specific information you want to be added to your post.
• Payment. In full, on time.

To recap, if:

• You are struggling to keep up with the demand and on the verge of burnout.
• You don’t love writing and the words don’t come naturally to you so it takes you hours to write a post.
• You would rather spend time in areas where you thrive.
• Blog posts that you’ve written aren’t ranking.
• You are struggling to keep an organized publishing schedule.

It’s time to consider outsourcing your blog writing and hiring a ghostwriter.

I encourage you to speak to other bloggers who already work with one. I guarantee they’ll tell you it was one of the best business decisions they’ve ever made!

Letting go of that control doesn’t mean letting go of responsibility. It just means embracing what could be.